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April 5th, 2007, 07:40 Posted By: wraggster
via wired
Sony is shifting its marketing focus for the PSP platform to the 13-17 year old demographic, with a new marketing campaign titled "Dude, Get Your Own."
I spoke with PSP senior product manager John Koller this afternoon about the PSP's recent price cut, and he says that the move towards the teen market is based on who's buying the system:
Most of our registered owners database stats have shown the 13-17 year old consumers far outpacing other groups in terms of purchase. The intend-to-purchase crowd is living mostly in that group as well. We're looking to expand beyond where we've been. PSP started as a device to appeal to 18-34 year-olds, but north of 26-27.
"There were a few reasons," says Koller, for dropping the PSP's price now. First, Sony "received some savings on the cost of goods, which we wanted to get to the consumer." Second, "Wal-Mart sold 110,000 units in five days on Black Friday [last year] when they dropped the price to $169." Finally, the aforementioned shift to the 13-17 year old market.
The desire to more directly target that 13-17 year-old market was what led to the All I Want For Christmas Is A PSP campaign last year, Koller said. "That campaign clearly did not work," he said, but it was an attempt to "identify ways of speaking and marketing to that 13-17 year-old consumer. It was an effort to be able to target that individual in a more quiet manner and not go out and promote it and have it be something that was found. The way it was done is not correct... In the future, we'll be more clear and transparent to the consumer."
Going forward, Sony will unveil the "Dude, Get Your Own" campaign.
The idea this year, says Koller, is to "break out of the home cycle." A significant amount of PSP users in that 13-17 group play the device at home. "The teens that are doign this value the ability to utilize the portability," Koller notes paradoxically. By portability, he clarifies, he means "I can play it upstairs while my parents are watching the TV downstairs."
This, of course, is of little value to adults with their own apartments and TV sets. For teens, it is a big draw, which is one reason for the high sales in that group.
But Sony wants them to get it out of the house and "into more of a lifestyle focus." That's the reason for adding the T-Mobile hotspot functionality that Sony touted last month. Koller says that Sony will "regularly launch" firmware updates this year with functionality that is strongly directed at that 13-17 market, although he could not reveal details on any of them.
Sony has found that more and more PSP owners are using the device for multimedia applications, specifically, downloading music and movies from their PC to the PSP. "There's a lot of that," says Koller. In fact, Sony says the "second most valued use of PSP" is as a music playback device. "Music shot up substantially" over the holiday season, he says.
As for releasing a new hardware redesign of PSP that includes more onboard storage, Koller would not say.
In the meantime, Sony isn't giving up on the embattled UMD movie format, although -- again -- they're going after that teen market with "more targeted content, rather than the kitchen sink approach," says Koller. "What we're seeing from studios is that they are establishing what that content needs to be, primarily action and comedy. They're calibrating that towards what the consumer is."
As far as gaming goes, "there are a few titles we're looking at as hardware drivers this year" -- from God of War to SOCOM to "a number of third-party exclusives" which Koller declined to name. Third party makers, though, are on board with the demographic shift, he says. "They're very aware of the direction that owner registrations have been going in. You'll see a lot more teen-oriented titles launching."
Even with the software release list waning, Sony's American branch still remains committed to delivering unique PSP experiences. "We really want to be able to identify ways to set the software apart from console software. Consumers don't want a mobile version" of a game they can play at home, says Koller. God of War on PSP will be "entirely different than anything you can play on consoles."
Finally, I asked what Phil Harrison was referring to when he lumped the PSP in with his "Game 3.0" concept of user-generated, dynamic, ever-changing content. "The PSP, within the PlayStation brand, sits as kind of the cultural object of desire, the ability to take that content with you elsewhere outside the living room," says Koller. "With a number of initiatives coming out, they'll be able to use the PSP in new and exciting ways."
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April 5th, 2007, 03:29 Posted By: blackrave
Via StrmnNrmn
I had planned on posting this update on Monday, but I've spent the last couple of nights catching up on a few games that I've not had chance to play since they were released ( Crackdown on the 360 and Afterburner : Black Falcon on the PSP for the curious
For R11 I'm hoping to fix the Expansion Pak support for once and for all. Memory is currently very tight, so I need to look at shaving off a few hundered KB here and there. Almost all the memory Daedalus uses is allocated up front - there are very few dynamic allocations at runtime, with the biggest culprit being the texture cache. So for R11 I want to introduce a pooled allocator for the texture cache, which will mean that when it runs out of memory, you just get white textures appearing rather than a hard crash.
The other feature I want to improve in R11 is the way that global settings and per-rom settings are handled. At the moment Daedalus discards any changes to settings that you make when you restart your PSP, and it can be incredibly tedious setting things up every time you run a game. This is quite a small feature to add, but I think it will make the emulator much nicer to use.
Behind the scenes, I want to spend a short while working on some scripts to handle packaging new releases for distribution. Current I do all of this by hand, and it's one of the things I least enjoy about the project. Hopefully, the more automated I can make this, the more frequently I'm likely to release builds
I'd like to get all these changes done and release R11 within a couple of weeks. I have a couple of busy weekends coming up, so I'm not going to specify an exact date. You can expect it before May though (I'll try not to be a couple of days late this time
R11 is essentially going to be a compatibility release - hopefully the Expansion Pak support will lead to a few more roms running (Majora's Mask being one I've already verified). Looking further ahead, R12 will be back to concentrating on speed (as it happened, R10 achieved a 10-15% speedup without having implemented the majority of the optimisations I had planned
-StrmnNrmn
PS Off to Spain again over the Easter bank holiday weekend. Back on Tuesday
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April 5th, 2007, 02:37 Posted By: tophead420
I got to wondering about the new customfirmware and thought to myself am I ready to upgrade yet? The answer is no. Why you might ask? Cause I dont have the 3.3 update. So how many of you are already getting prepared for 3.3 OE? I myself am downloading the 3.3 update right now and getting my 1.5 update ready so I can be ready to upgrade once I find out that 3.3 OE is released (that and if it supports custom icons) I recommend getting prepared early so you can be ready to upgrade ASAP. So how many of us are you ready to upgrade to 3.3 OE? Once this update is complete I'm ready. How about you?
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April 4th, 2007, 21:55 Posted By: Shrygue
via PS3 Fanboy
This interview with Vijay Pande, one of the gentlemen behind Folding@Home, is getting kind of old but there are a couple of points worth pointing out. Mainly concerning running Folding@Home on the PS3 -- some people have been running "stress tests" to see how Sony's console can handle the program over extended periods. Those people can stop, because they'll be doing that forever. In any case, the PS3-specific questions were answered by SCEA 's Richard Marks (who's doing a stress test himself). Let's list it up!
Is it safe to leave the PS3 folding for 24/7?
- Yes. There's no indication that the PS3 has problems over long periods of folding... but of course, you should ventilate the darn thing so it won't overheat.
Well... should people give the PS3 a break to cool off?
- No. It shouldn't need a cooling period. You know that whirring thing? It's a fan. It regulates the internal temperature. [note: PS3Fanboy added some "attitude" to this response, because we like attitude]
What's stressed the most and will it affect the stability of the PS3?
- The Cell processor. Luckily, it's a high-performance processor built for things just like this. Folding@Home shouldn't have any adverse affects on the PlayStation 3's stability.
That's all that we think pertains to running the program on your PS3. Don't worry, guys! Your system is completely safe and that's a good thing. Waiting for those warranty replacements or whatever aren't the best... plus you only get a refurbished system (read: previously broken) instead of a new one.
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April 4th, 2007, 21:42 Posted By: 808
Moving on, I remind him of a comment he made last year comparing each of the three current consoles to "different kinds of dinner". Did he still think that was the case, now that all three are on the market? Nope. "They're more like a movie theatre metaphor", he says.
"The PS3 is like the theatre, it's a little bit high-priced but it has to be high quality as well. The 360 is a DVD, it still needs to be high quality but you need more variations, while the Wii is almost like a TV channel, because every game you have it with your family".
I look for a funny/revealing insight into the comment, then realise he's probably quite close to the mark. Still, by that admission, if the PS3 is Hollywood, is he feeling the heat of being the system's first big, exclusive title? "Yes, there is pressure", he admits, "but there is Final Fantasy XIII coming out as well, so it's not all me!".
Still on MGS4, I ask whether this really is the end. He's said repeatedly he wants to walk away at the end of this game, and the trailers seem to show everyone from the series getting together for one final shootout. So when MGS4 hits, will you hang up your boots? "Well, atually its really up to the users, its up to them to decide", he offers.
"If users want more Metal Gear, then I will probably step up as producer, like the James Bond series does", he says. "That way I can have new, upcoming directors making MGS while I oversee the project, and then perhaps I can move onto something new".
Something new, eh? Like your long, and oft-rumoured collaboration with Suda? "The collaboration with Suda is a little different", Kojima says. "It's something I've been thinking about for about 10 years now, but unfortunately can't concentrate on right now because we're so busy with MGS4".
Pity. So, Devil May Cry 4, going multiplatform. Thoughts? Comments? "I think it's up to each project, and the individual producer", he says. "If they want to take it multiplatform, they will". I'm going somewhere with this question, and he knows exactly where that is...
"But like I said, MGS4 is aimed for the movie theatre, it's aimed for the PS3, so the game's scenario and graphics need this theatre-type hardware. It's when a producer has a game that can work on the 'DVD level' that a game will go multiplatform", he says. Sorry kids. Your "OMGMGS4360" banners will have to come out another day
via Kotaku
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April 4th, 2007, 21:29 Posted By: Shrygue
via PSP Fanboy
Final Fantasy fans are getting a lot of love on their PSPs. Square has a handful of new images from their upcoming Crisis Core and Final Fantasy Anniversary projects. This is just the beginning of Square's support on the system, with a surprise announcement supposedly coming on May 12th. Hopefully, all will be well, but according to The Magic Box, there is an unconfirmed rumor that most of Square's handheld lineup has been delayed, including Final Fantasy Tactics and Crisis Core.
Screenshots can be viewed here. Leave feedback via comments.
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April 4th, 2007, 21:23 Posted By: Shrygue
via PS3 Fanboy
The Full Moon Show, an Insomniac podcast, recently released "Episode 2" where they interviewed some guy who called himself David Jaffe or something like that. Ever heard of this lout? He thought he could explain why Calling All Cars, made by this other guy named... hmm... well, shoot, we completely forgot! Was it something like Javid Daffe? Either way, here's the explanation from the man himself.
During their extensive playtesting, there were instances where one player would just blow away the other players, creating a gap in score that kept growing to silly amounts. Sensing that it would draw away from the fun, Jaffe retreated to some devs who worked on older, arcade-style games for some coding help. Enter the image of Jaffe conversing with a Council of Elders in Developerland. Jaffe and crew are currently testing out some of the strategies for fixing the issue as given by these other developers. At least he's trying to make it fair for everyone, right?
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April 4th, 2007, 21:11 Posted By: Shrygue
via PSP Fanboy
Killzone fans want Infrastructure support--and they want it now! Unfortunately, it appears that this downloadable addition has been delayed yet again. According to a PlayStation forum post, "We still have too many bugs that need fixing before we can be 100% happy with the patch. We want it to be as good as possible and releasing it right now would not be fair on you guys, so we have decided to postpoine is a couple of weeks."
In the midst of bad news, there's still some good: the single-player extension will be free, and the multiplayer mode will support microphone use, so you can taunt other players online: "Good news is, we have the all clear to make Chapter 5 a free download. We have been expecting this and have been 99.9% sure it would be, but we could not announce it without the blessing of the higher ups. Also I want to confirm that it will allow Voice comms for those with headsets, but that is all I want to tell you about it right now. "
This Killzone patch can not come soon enough.
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April 4th, 2007, 21:03 Posted By: Shrygue
via Games Industry
Sales of the PlayStation 3 have dropped dramatically on the second week of release in the UK, with official Chart Track figures revealing a fall of 82 per cent.
Chart Track data is gathered from 7000 UK retail outlets representing 90 per cent of the software market, including GAME, Gamestation, Play.com, Asda and HMV.
A spokesperson for Chart Track confirmed the figure to GamesIndustry.biz this afternoon, stating: "Yes, sales of PS3 hardware have dropped by 82 per cent."
Last week, Chart Track revealed that the PlayStation 3 had sold 165,000 units in the first two days following the launch, making it the fastest-selling home console in the UK.
"We publish the first week figures because there's such a clamour for them that we can't keep it a secret," said the spokesperson.
This week's software charts revealed that sales of the top two PlayStation 3 titles, Resistance: Fall of Man and MotorStorm, had dropped by over 60 per cent.
Sony Computer Entertainment Europe declined to comment.
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April 4th, 2007, 16:15 Posted By: wraggster
Heres a screenshot;
Spread the Word
Heres a translation from clipset
In the 2005 Sony bet for the first time by the portable videojuegos with its PSP (the play left to him thus thus). Now it returns to the hall with controversy PS3, and according to diverse rumors, the next step will be in the moving bodies, and that more and more seems logical, because this increasing sector is improving of very fast form, being attractive for all. Perhaps the first attempt in this line already made Nokia with its N-Gage (a great idea that was possibly born too much soon and did not know to solve with success) but now is a little while more propitious, and in fact, they return to sound rumors of a new device of game from Finland. According to our Insider' s Report, he is almost safe that the next moving bodies of average and high range of Sony-Ericsson will change their system of menus by one tracing to the one of the PSP (so and as has made already the PS3), with a horizontal line… with the basic options and emergent icons in vertical for the submenus, in a clear wink towards the world of the videojuegos. The titles will come something later. Therefore, the moving bodies that are Walkman (by music) and CyberShot (by the camera) will be shortly a little more PlayStation Is Sony finding the way again or it is more still being lost?
Would you like to see a PSP Phone like the photo above?
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April 4th, 2007, 16:12 Posted By: wraggster
New from foebea:
Description of program: An application which has been long desired by some. This will allow you to use some of the more popular tools from the Rosetta Stone language learning tool while on the go. This early version includes 8 flashcards with sound. The flashcard images are royalty free images and the vocal work was done by my mom. This will allow you to see what the purpose of this application is, and with any luck, those of you who have not heard of The Rosetta Stone might check them out. They really are the best for language learning.
In order to make this program even more useful the final version will include a custom layout designer for creation of many types of games and quizes and fully customizable controls. Stay tuned for much more to come.
Just copy to the psp and run the program. Choose Quickstart to get into the demonstration. Once all 8 flashcards are done it automatically goes back to the menu. From the menu you can hit home twice to exit. In the flashcards, press CIRCLE to exit.
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April 4th, 2007, 16:07 Posted By: wraggster
New release from Mk2k:
Hi, I'm MK2k and just want to let you all know that i finally release my first PSP Homebrew - Sleep'n'Wake PSP 1.0.
This is a little app for the PSP which gives you the possibility to doze off with your favourite chill-out music playing silently and wake up with some loud and hard music (or even with the beep.wake.mp3 in the package) with volume maxed at a predefined time.
Features so far:
- Full cbr/vbr/abr 8kbps-320kbps 44.1kHz MP3 support
- MP3 can be of arbitrary length
- Manage different playlists for Sleep and Wake modes
-> add / remove mp3s
-> save / load playlists
- In Sleep mode you can set a special, more silent volume
- Wake mode is entered at a preset time with volume maxed (you can always adjust the maximum volume with the VOL + and - keys)
- Write yourself a message which will be displayed in Wake mode
- USB Mass Storage can be enabled/disabled within the app
View the snw.readthis.txt in the .zip file for further instructions.
The app is entirely developed in C and has been tested for 3 weeks for reliability.
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via mk2k
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April 4th, 2007, 16:01 Posted By: wraggster
New from Sleepy
This program was originally created by tommydanger, as a n00b friendly way to install new scary firmwares into Devhook easily. I simply modified it to make it neater, have wider compatibility, and also support the newest firmwares. I also made it so I could win some rocks in flatmush's little contest. I have now updated it to support more firmwares (for decrypting) and for running on more firmwares too.
To Use:
Extract everything to the root of your memory stick, put your firmware of choice in the root of your memory stick, and then run and enjoy!
Changelog:
Version 0.6h
*Bug fixes corresponding to previous version's additions
*Added newest Devhook and folders for all the firmwares you could decrypt (though unsupported)
Version 0.6g
*Added full support for 3.30 (didn't forget anything this time)
Version 0.6f
*Added full support for 3.11 (Didn't realize it was missing)
*Minor bug fixes
Known Issues:
None yet, and I have tested it. Seems to work fine running on all firmwares.
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April 4th, 2007, 15:56 Posted By: wraggster
New from reanimate is a new version of his PSP Game Maker.
Heres the release notes:
PSP Game Maker has come along way since.... well since i thought of it lol
sorry about the huge gap in productivity but i had a full hardware crash and now i started from scratch
I plan on adding C suport
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via reanimate
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April 4th, 2007, 15:52 Posted By: wraggster
Mhorpheox posted this new release:
Hello boyz we have update the pspmodkit for psp.
It's a new flashing application that runs not on your PSP but from the comfort of your pc First of all, the application asks whether you would like to make a backup of your Flash0 folder before any flashing as a safety precaution, and then allows you to flash gameboots, fonts, icons, backgrounds, sounds, waves, icons, volume control styles, and this release included a pmfplayer for preview of your gameboots!
Changelog:
°Now the program have an automatic installer with desktop shortcut.
°Fixed bug that causing "Error path" in the flash menù.
°Added auto-open directory of processed file.
°Included pmf player in the tool menù (after patch MPS into PMF) and in the flash menù.
°Included rapid installation of pmf player codecs.
°Graphic restyled.
°Code revisioned.
For running this flash tool activated the flash0 usb on yours recovery menu and you hold assets the recovery menu.
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April 4th, 2007, 15:47 Posted By: wraggster
via pspfanboy
Anyone getting the PSP Core for $169 is saving themselves a nice $30 off the previous regular retail price. With savings like that, some new PSP owners may be wondering what to do with the money saved. Being the helpful folks we are, we're going to give you a few suggestions.
Buy a PSP game (after all, you need something to play in your new handheld)
Buy a memory stick (because a PSP without a memory stick is a sad PSP)
Get a travel case (so you can take it all on the go
Buy a Japanese Adult UMD (you know why already)
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April 4th, 2007, 15:43 Posted By: wraggster
The reaction to Activision and Treyarch's Spider-Man 3 game trailer has been less than stellar. "It's Spider-Man 2 with better graphics," fanboys have screamed across the Internet, but after a day in the Activision offices and some hands-on time with the wall crawler, I can tell you, folks are selling this game short.
"You can see that we've really redone the city from the ground up," said Will Townsend, associate producer on Spider-Man 3 as he maneuvered Spider-Man around New York -- a New York that's 2.5 times bigger than it was Spider-Man 2. "It's been his office before, but now, it's his playground."
Grab your tights, everything you loved about Spider-Man 2 is back; sandbox gameplay, Bruce Campbell's biting wit, secret tokens, villains, the Daily Bugle... and the stuff you hated about Spider-Man 2 is gone.
Full article at IGN
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April 4th, 2007, 15:42 Posted By: wraggster
via IGN
The most popular bar game around is making its way to the PlayStation Portable in the form of Pocket Pool. After undergoing a number of name changes before landing on the simplistic (and suggestive) title, Pocket Pool gives gamers the chance to rack up a set of balls and attempt to unlock a number of prizes. These prizes are the game's catch and are what will likely draw most of its crowd. No, this is not a game for the kids, nor for anyone who shies away from the sleazier side of gaming.
Pocket Pool offers a number of game modes. From classic 8, 9, 10 and 15 ball games to straight pool to Snooker to Killer (a.k.a. Cutthroat), you'll find almost anything you want to play here. WiFi options are available as well, allowing you the option to play with more than one player, as unfortunately there isn't a hot seat option available for allowing two players to play on one system.
The game's controls are set up in an odd manner, though it doesn't take long to get used to them. The L and R buttons switch between different camera positions, including a down-the-stick shot and an overhead view of the action. A highlighted path shows where the struck cue will go, though there aren't any "result" paths that show what will happen once you come in contact with another ball.
The face buttons bring up a number of different shot options, like placement on the ball, power and so forth. The power meter is set by hand rather than pulsing like what you might find in a golf game, making it easier to dial in exactly how hard you want to hit. To actually strike the ball, you need to have Circle held down to bring up the power meter, and then press right on the D-Pad. Yes, it's a little odd, though it does prevent you from accidentally hitting the ball when you didn't mean to. We guess that's good.
The game's physics are a little questionable, especially when set to the default settings. You're given three options for "speed", which properly translates to inertia and follow-through. At the slowest level, coming into contact with another ball will pretty much stop the cue ball dead in its tracks. We once sliced another ball at full strength just on its edge to cut it at a 90 degree angle, and the cue came to a dead stop. At the fastest speed level, things behave quite a bit more realistically, though we're not too fond of the table physics at this point as it can sometimes feel trickier to sink a ball than it should.
Easy shot.While many of the game types pit you against a computer player, a few are based on points, time or something of that nature. Bonus 9 Balls has you racking up points for each ball sunk over a maximum of 20 shots, while Time Attack has you clear a table as quickly as possible. You can come back again and again to better your score and try and unlock more stuff, which brings us to the unlockables...
While the actual pool element of the game is what you'll be spending most of your time playing, we have a feeling that many people who purchase this game will also spend plenty of time in the game's "other" main option, the Gallery. In addition to earning different sets of balls, differently-colored sticks and those sorts of things, you'll also unlock a number of photos and videos of nameless, half-naked models. No, there's no nudity here, so those of you looking for that sort of thing are probably best left to your own on the Intarweb rather than looking for skin in a PSP title.
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April 4th, 2007, 15:38 Posted By: wraggster
via ign
You've probably read by now that the price of the PSP core pack in the US has gone down by a cool 30 greens to $169.99. This, of course, doesn't mean much to the more sensible gamers out there who prefer to import from Japan where all things, except for the super ultra nationalist politicians, are superior. So the question is, will the Japanese version of the PSP go down in price as well?
The folks over at Impress Watch decided to unlock the hard-hitting journalist hats today and ask that very question to Sony Computer Entertainment. "This is something that is decided for each market," responded a PR rep with the company. "We do not have plans to drop the price in Japan."
If anything, we were expecting a price drop to have come first in Japan, where the DS has shipped 15 million units to the PSP's five. With the PSP on somewhat of an upswing due to Monster Hunter's strong sales, don't be too surprised if you see a cheaper unit at Japanese retail shortly
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April 4th, 2007, 15:37 Posted By: wraggster
Our US brethren posted news earlier today confirming a price drop for the PSP in the United States. The PSP Core Pack will slide from US $199.99 to US $169.99, or at today's exchange rate, from AU $246.29 to AU $209.32, which, no matter which way you look at it, leaves Australia's AU $349.95 for the PSP Base Pack and AU $399.95 for the Value Pack looking in desperate need of some price trimming.
Unfortunately, there's no indication of a local price drop. A Sony Australia representative told us that "We have no announcements to make about PSP in the Australian market at this time." You'll be the first to know if anything changes.
via ign
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