Sony debuts PS5 games ad as part of “memorable” launch efforts

November 11th, 2020, 17:24 Posted By: wraggster

Sony's latest TV ad for PS5 focuses on the firm's upcoming game launches, GamesIndustry.biz can reveal.
The ad is the second part of its launch campaign, which debuted last week featuring narration from US rapper Travis Scott. The narration and soundtrack remains the same, but whereas the first featured real world moments of exploration, this one focuses on scenes from upcoming games Spider-Man: Miles Morales, Demon's Souls, Gran Turismo 7, Ratchet & Clank: Rift Apart, Returnal, and Horizon: Forbidden West.
These are all Sony-published games due to launch on PlayStation 5 during its first year. The campaign is part of the firm's efforts to create a "memorable" launch, despite the restrictions created by the COVID-19 pandemic.

https://www.gamesindustry.biz/articl...launch-efforts

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