Virgin wants back into gaming

September 26th, 2013, 23:59 Posted By: wraggster

Sony’s Gamescom press conference ended with a flurry of announcements. Price cuts for PS3 and Vita. New PlayStation Plus offers. That all-important PS4 release date.
Almost lost amongst them was the news that Virgin Media will be the official Internet Service Provider for the next-generation console. For Virgin, it’s a major deal that connects them directly to gamers.
It follows in the wake of Virgin’s partnership with Ginx TV to create a video games channel, and the addition of a game trailers app and casual games portal to the TiVo set-top box.
The firm’s director of broadband Joe Lathan calls it “a great endorsement” but says it ties directly with a grander plan that Virgin Media has been working on this year. “We believe in digital and, within that, gaming in its widest sense is one of the key contributors. Gaming and its related industries are important markets for us to explore.”
Virgin has been actively aligning itself and its services closer with gamers in the last year. Getting Ginx TV is perhaps the most significant. Virgin and the online media outlet teamed up earlier this summer to broadcast Ginx content as a TV channel, flying in the face of multiple failed attempts by rivals at establishing a video games channel in the past.

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