UK PS4 sales up 300 per cent thanks to Destiny launch

September 19th, 2014, 21:39 Posted By: wraggster

PS4 has just posted its biggest week of the year in the US, and MCV can reveal it is the same for the UK, too.
A senior industry source quoting Chart-Track data told MCV that PS4 sales spiked 300 per cent week-on-week after the launch of Destiny. Of course, a percentage increase means noting without any actual figures, and although our source would not reveal exact numbers, he did confirm it was the biggest week of the year for PS4 hardware sales.
It outsold Xbox One hardware by two consoles to one, but it wasn't a bad week for Microsoft either, who also posted a significant sales hike week-on-week.
Destiny was bundled with PS4 hardware, and was heavily marketed alongside the console, so that explains why it has boosted PS4 sales so much. However, it's important to note that the 'average selling price' of Xbox One last week was just £306, the lowest price for either next-gen console since they launched. So Microsoft did benefit from the cheaper platform.

PS3 also had a good week and managed to beat sales of Xbox 360 hardware for a change. Again, there was a PS3/Destiny bundle.

It just goes to show that the 'unprecedented' partnership between Sony and Activision may have been worth the investment.

Microsoft will have a good chance to fight back this month, however. The firm has a partnership with EA for FIFA 15 (out September 26th), and it has its own relationship with Activision for Call of Duty: Advanced Warfare, which arrives on November 4th.

http://www.mcvuk.com/news/read/uk-ps...launch/0138633

There are 0 comments - Join In and Discuss Here