Ubisoft has come under fire from parents over in-game marketing for its Just Dance subscription service.
The issue centres around the recently released Just Dance 2019, which lists both songs on the disc and ones from the Just Dance Unlimited service (a collection of tune from previous games) on its in-game tracklist.
The 2019 version also brings back a Kids mode, introduced last year, that focuses on songs aimed at younger players. But a parent has complained about the inclusion of Unlimited tracks in this section.
As our sister site Eurogamer observes, Ubisoft markets the Kids mode as "a safe space for Kids to have fun and enjoy dancing". Parent and Reddit user 'darkheartsmd' accused the game of "spamming" their child to sign up.
"Bought the game for my son (6) because he loves to dance," the user wrote. "Was going fine until he tried selecting the song about sheep in the kids mode. Every time it would ask him to subscribe. They need to remove those songs from the list until an adult subscribes in the normal mode."
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