Sony: We’ve learnt a lot from PSPgo

June 8th, 2010, 21:52 Posted By: Shrygue

via MCV

Though it’s looking unlikely that E3 will be the venue Sony chooses to unveil its in-development successor to the PSP, the platform holder has admitted that pioneering digital-only handheld PSPgo was a test for its future plans in the handheld sector.

Sony has never released sales numbers for the machine. When asked if it regards the PSPgo as a sales success, SCEE president and CEO Andrew House replied: “It was introduced in a mature lifecycle to learn more about what the consumer wanted and we’ve definitely learnt a lot.

“Is that measured by success in sales? I don’t think it is.

“One of the reasons we launched PSPgo was to understand where that consumer behaviour was going. We were getting signals from consumers that this was the kind of device that they wanted. But we need to recognise that consumers like their packaged media library.”

MCV has spoken to each of the three platform holders in its E3 Special Edition, which will be circulated at the LA event next week. To read the interviews in full, make sure you check MCV magazine this Friday.

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