Sony unveils Xmas PS3 TV campaign

November 23rd, 2007, 19:52 Posted By: Shrygue

via MCV

Sony has revealed details of its first ever dedicated PS3 Christmas TV campaign in Europe – which will concentrate on the high definition capabilities of the system.

Themed around the tagline ‘Entertainment like you’ve never seen it before’, 60 and 30-second ads will run on UK TV from December 1st. The creative is available to view online now.

Created by agency TBWA/London, the ad is dubbed 'The Entertainers'. Its development was overseen by award-winning director Noam Murro.

According to Sony: ‘The ad takes place in a theatre style scene with a host of flamboyant characters; A magician and his beautiful team of assistants are seen on a show-biz mission to turn a scruffy mongrel into a perfectly coiffed poodle, as a reference to how PS3’s high definition and Blu-ray disc capabilities make everything – from games and movies to photos – look and sound more beautiful and detailed than ever before.

'A funny acrobatic couple perform amazing seamless movements without wires, just like the PS3’s Sixaxis wireless motion-sensitive controller, which understands and translates body movements.

‘PS3’s constantly updated technology is brought to life through a robot that seamlessly turns into a human to illustrate how the console is a future proofed product, able to update and evolve over time, with software and product innovations to meet the changing entertainment demands of consumers.’

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