June 10th, 2019, 21:12 Posted By: wraggster
There will be limits to how closely Sony and Microsoft will be partners, PlayStation boss Jim Ryan has said -- and that line will be drawn before the PlayStation and Xbox brands are mixed.
Speaking to The Financial Times, Ryan was asked about the partnership Sony and Microsoft formed earlier this month, which will cover growth areas like cloud gaming and AI.
However, while Ryan has previously stated that this closer relationship between old rivals was in part a response to new competitors like Google, he insisted that the two companies' gaming brands will always remain distinct.
"There is to my knowledge... no scenario where the PlayStation and Xbox platforms combine," he said. "The two platforms will remain separate, with their separate identities and brands and fans."
Historically, this stance would be a given, but the landscape of the games business is changing. Microsoft, in particular, has been steadily knocking down the walls around the Xbox brand, pushing its Xbox Live service out to both mobile and Nintendo Switch.
Microsoft's current trajectory certainly wouldn't rule out a desire to see Xbox products on PlayStation, too, given enough time. However, Ryan has made it clear that Sony has no interest in that kind of synergy taking place.
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