Sony's reaction to the October numbers

November 16th, 2007, 21:47 Posted By: wraggster

October 2007 was a strong month for the PlayStation brand, according to NPD data. Overall the PlayStation brand showed a 39% increase in total retail dollars generated year-over-year in the US with total sales of $353.4 million for the month. Overall, SCEA's console business remains strong with combined sales of PS3 and PS2 for the month of October at $258.5 million in revenue.

The PLAYSTATION 3 sold 121K units at retail for the month of October. SCEA expects a great deal of momentum moving forward this holiday and beyond with the availability of new PS3 hardware and pricing. Based on internal data, the company is already seeing a great spike in sales with a 192% lift for the PS3 over the past two weeks. In fact, as reported by Howard Stringer, Chairman and Chief Executive Officer of Sony Corporation of America, 100,000 units of the PLAYSTATION 3 were sold at retail just last week.

http://blog.wired.com/games/2007/11/sony-reacts-to.html

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