Sony is preparing a high-definition movie and TV download service for the PlayStation 3 to rival that of Microsoft's current Xbox 360 offering.
According to Newsweek, the service will be announced at E3 in the coming days, but Sony will not go into details until the technology for the system nears completion.
Microsoft announced its own DLC service back in November and currently offers content from Warner Bros., Paramount Pictures, The Cartoon Network, Nickelodeon, CBS and VH1, amongst others.