Sony Ramps up PSP Advertising

March 28th, 2006, 02:14 Posted By: wraggster

Source Spong

As of today, Sony is putting £3 million towards securing blanket coverage for the PSP across the UK, extending their recent campaign which has caused some controversy in metropolitan areas.

For those of you who live in Scotland or on the moon, you can see the ads which have been stirring up the storm of shit right here.

The campaign is designed to promote the PSP’s functionality as a gadget which is much more than just a games console, with equal billing for the media icons representing the PSP’s movies, photo storage, MP3 music storage and wireless Internet connectivity capabilities.

It seems that Sony is positioning the PSP as an all-round mobile entertainment device, as opposed to Nintendo, which is concentrating on the gaming capabilities of the DS. SPOnG can count the number of PSP titles we are looking forward to on the one hand (not including thumb). Whereas we can only just about count the number of DS titles we are looking forward to our 21 fingers, toes and extra leg.

We’ve been pestering Sony all day to send us info on any new creatives they might have planned for this extension of the PSP campaign, so watch this space. Whatever your thoughts on Sony, it cannot be denied that it is usually bang on the money when it comes to designing cutting edge and genuinely innovative advertising.

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