Sony Drops TBWA From PlayStation Review

November 30th, 2007, 01:09 Posted By: wraggster

Sony Computer Entertainment of America Wednesday eliminated its agency of 13 years, TBWA/Chiat/Day, from a review for its $150 million PlayStation advertising account, according to a number of executives familiar with the situation.

TBWA was one of five finalists in the pitch. Two contenders, Publicis in the West, Seattle, and Deutsch, Los Angeles, apparently were called back to present further information. The remaining two, Venables Bell & Partners, San Francisco and RPA, Santa Monica, Calif., are said to not yet have been contacted.

A decision is expected by the end of the week.

http://adage.com/agencynews/article?article_id=122287

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