Sony targeting 2013 release to ensure the PlayStation 4 does not slip behind next Xbox sales, claims insider
Sony is aiming to launch the PS4 in Europe by the end of the year after deeming it a high priority region, according to a report.
A source “involved with PlayStation’s business strategy” has told CVG that Sony is “prepared to do whatever it takes” to make sure the European launch of the PS4 is not delayed until 2014.
Sony has declined to comment on the matter.
Sony has previously touted the PlayStation 4 for a holiday 2013 release date for the US and Japan, although it was thought the UK and Europe’s launch could slip into 2014.
Sony Worldwide Studios Boss Shuhei Yoshida told Eurogamer in February it was “too early to say” whether the next-gen console would launch simultaneously worldwide, but emphasised that Europe was an “enormously” important market for the electronics giant.
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