PS3 "the biggest product launch ever", says Harrison

March 28th, 2007, 19:07 Posted By: wraggster

Sony's Phil Harrison has hailed the launch of PS3 in the UK as the biggest product launch ever, in the wake of the revelation that the console shifted 165,000 units in its first two days of sale.

"In the UK 165,000 units were sold through to consumers in the first 48 hours, and that is over £100 million worth of business going through UK retail tills in PS3 hardware, software and peripherals", Harrison said in the Game Theory Podcast.

"This not only makes it the most successful games hardware launch, we think it is the most successful consumer launch of a product in the UK".

He added that Sony staffers have been scratching heads trying to think of a consumer product "that has achieved that level of consumer sales in such a short period of time", then going on to talk about sales and supply strategies.

"We are already seeing across Europe out of stock situations where retailers re re-ordering. It was always our strategy to have a good supply. There's never been a launch of a console in Europe that's had a million pieces of hardware sold in or available.

"We've kept some back in order to continue to supply the market. It's been a tremendous success and something that we are very pleased about."

via cvg

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