As of today Sony's revamped RRPs have come into play for PlayStation 3. The 40GB PS3 is now on sale for £299 and the original 60GB model now has a new asking price of £349, which comes with two first-party games. Once the 60GB's gone, that's it. Sony's phasing that one out.
But rather than the new price point coming in with a bang, it seems to have tip-toed in through the back door without anyone noticing.
While pondering around a HMV store in central London late last night, a CVG reader snapped the HMV guy ripping the £425 stickers off the PS3 boxes.
He wasn't even doing it very well, as you can clearly see he's torn the box where the collectable sticker used to be on the now collectable 60GB PS3 box.
See for yourself with these pictures straight from the scene. And god bless the mobile phone.