PlayStation 3 owners are among the oldest for this generation of consoles, according to a consumer survey conducted by Experian.
The PS3 was found to have it highest level of appeal to 44 year-olds and above, while Microsoft's Xbox 360 appealed to the younger 35 - 44 crowd.
The survey also found the Wii outranking either of the other consoles amongst the 18-24 year olds but its popularity declined steadily as the age ranges grew higher.