Speaking exclusively to MCV after a private retail briefing, Sony Computer Entertainment UK boss Ray Maguire immediately pinpointed the E3 revelations of a double configuration and online pre-pay cards as not necessarily right for this side of the Atlantic.
“The lower-end 20Gb version of PlayStation 3 has no wi-fi, no HDMI and none of the other slots in it, so it’s really a question of where we would position it. It’s more likely that we will only launch the 60Gb version,” said Maguire.
“It’s five months until launch, so we have time for dialogue with retailers. Maybe the early adopter price for PlayStation 3 is really upwards of £2,000, given that retail has a great opportunity to drive HDTV TV sales,” added Maguire.
“And we won’t be launching the pre-pay card for online that was demonstrated at the press conference. It’s not right for the UK – too difficult to launch or manage."