Sony could be taking on 360's Video Marketplace with its own film download service for PS3 as soon as this summer.
That's according to the LA Times, quoting anonymous "studio executives familiar with the plan".
Sony is apparently currently in licensing talks, with plans to beam TV programmes and movies to PS3 units via PSN.
The report comes after Sony marketing boss, Peter Dille, spoke of the incoming video service on the PlayStation Blog. "Many of you have been hearing rumblings about a video service that will allow you to download full-length TV shows and movies via PlayStation Network for North America."
He continued: "While I don't have any new announcements here for the PlayStation Nation, it's already been confirmed that we'll be offering a video service for PS3 in a way that separates the service from others you've seen or used. Ultimately the goal of the PlayStation Network service will be to break through the overwhelming clutter of digital media to give you the TV, movies and gaming content you want."
While Dille promised "more on this very soon", Sony UK refuses to comment on the LA Times report.
We say get those broadband connections ready for a video-fuelled battering real soon.