PS3 Continues to Drive Blu-ray; Over 132M Homes to Own Blu-ray Players in 2012

March 26th, 2008, 17:57 Posted By: Shrygue

via Gamedaily


According to research from U.K.-based Strategy Analytics, Blu-ray technology will find its way into 29.4 million homes worldwide by the end of this year. The firm noted that Sony's PlayStation 3 will continue to drive adoption of the format until 2009, at which time standalone Blu-ray players are expected to become the dominant segment. What's impressive, however, is the acceleration Strategy Analytics is forecasting for Blu-ray. By 2012, the firm believes adoption will more than quadruple to over 132 million homes, which will own at least one Blu-ray device.

"HD-DVD's withdrawal leaves the way open for Blu-ray to become a major revenue earner for technology vendors and content owners alike," said David Mercer, Principal Analyst. "The 265 million homes that will own an HDTV by 2012, and Hollywood's need for a new growth engine, represent huge incentives for the industry to coordinate marketing activities and demonstrate unified support for the successor to DVD."

The full Strategy Analytics report, titled "Blu-ray Devices: Forecasting Sales and Ownership," predicts that by 2012, annual sales of all BD devices will reach 57.4 million units. Europe is expected to be the largest market for the format with 26.4 million, followed by the U.S. (22.6 million) and Japan (8.4 million).

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