Contrary to previous reports, Sony's recently announced PlayStation Cross Buy initiative will be available in North America. "PS Vita-PS3 Cross Buy price promo is coming to both Europe and North America," Sony Worldwide Studios boss Shuhei Yoshida said on Twitter. "My quote by Famitsu was meant as 'not decided for Japan yet'," he explained.Announced during Sony's Gamescom conference last week, PlayStation Cross Buy will allow players to buy a game on PS3 and download the Vita version free of charge. Cross Buy kicks off later this year with Sony's PlayStation All-Stars Battle Royale, Ratchet & Clank: Full Frontal Assault and Sly Cooper: Thieves in Time, but a top Sony executive has admitted that the service is hampered by the technological differences between PS3 and Vita. PlayStation Europe CEO Jim Ryan said in a newly published interview with CVG: "PS Vita is a more PC-based environment whereas the PS3 is a more bespoke development environment. So the cross-over between both platforms is rather limited." EA has said it's looking at the possibility of using Cross Buy for Need for Speed: Most Wanted.