Peter Dille calls DS for kids in Engadget interview | PSP News

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Peter Dille calls DS for kids in Engadget interview

November 8th, 2006, 01:58 Posted By: wraggster

Article from PSPFanboy

Dave Karraker isn't the only Sony executive to face the mic in the past day. Engadget, went face to face against Peter Dille, about PLAYSTATION 3 and PSP. Just like Karraker, Dille says that the PSP does not compete directly with the DS:

We're not focused on competing with the DS head to head against the consumer they're going after. If we were, you'd see a very different top-down strategy. You'd see a very different technology that would deliver to games geared towards kids. Which is for the most part what they're doing. And so when people talk about how we're doing vis-a-vis the Nintendo DS, again, it's not the whole story. We're selling a device to guys our age, who are using it to play games, to play movies, to access video on the net, music, etc. And it's a very different product than Nintendo DS... You can look at the software that they sell. All their licensed kid stuff. So, what we're doing with the PlayStation Portable is really establishing a new marketplace, and establishing, frankly, a new beachhead. And that takes time. Having said that, it's the fastest selling platform we've launched to date. We're up to 20 million units worldwide, and that's off to a great start. So, we just need to sort of set people's expectations based on what we're trying to do, not compete against a kid machine.

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