The iPhone has a ton of promise as a gaming machine. Sega certainly think so. But what of other companies? Companies that, thanks to their stake in the handheld market, may not be quite as open to the idea of facing a new challenger? MTV found out by asking Nintendo and Sony what they thought of Apple's latest gizmo. Unsurprisingly, both were a little cold on the device. Reggie said:
From our standpoint, we are aware of what the iPhone is doing. We certainly monitor it. But just like in the home console space we’re focused on doing what it is we do well...we’ve got a large installed base that we’re looking to drive even further and to sell software into. That’s our focus. We’ll see what happens with the iPhone but it is not something that will make us change our direction.