Jay Z producing NBA 2K13

August 1st, 2012, 22:47 Posted By: wraggster

Global rap superstar Jay Z is the executive producer of NBA 2K 13.
What the devil does the 99 Problems singer have to do with a basketball video game? I'll let the press statement explain:
"Jay Z's interests and influences extend well beyond his illustrious?music career as a 14-time Grammy award winner, as evidenced by his?part-ownership of the 40/40 sports clubs and of the NBA's Brooklyn Nets,?having recently helped craft that team's iconic black-and-white logo and?visual identity."
So there you have it. Jay Z (or Shawn Carter as his actual name is) will hand-pick the game's 24-song soundtrack, get involved with the game's artistic style and even approve the 'interactive in-game menus.'
Obviously, outside of real hands-on development, Jay Z is one of the biggest names in music, so it's a pretty impressive A-list partnership.
2K Sports VP of marketing Jason Argent said: "We aren't content with just being the best, and we will continue to grow the NBA 2K franchise into one of today's premier entertainment experiences. Jay Z's role in NBA2K13 represents a unique fusion of basketball, music, art, and entertainment, and illustrates the evolution of NBA 2K into something much bigger than simply the best basketball video game series ever made."
Jay Z himself added: "This has been a unique opportunity to collaborate with 2K Sports and be a part of one of the best sports video games in history.
"NBA 2K13 will be the next evolution in sports and basketball culture, and I'm ready to usher in the new era of the franchise."
This isn't the first time Jay Z has worked on a game, he is also behind Facebook game Empire.

http://www.mcvuk.com/news/read/jay-z...2k13-2/0100501

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