So Griffin's branching out to making peripherals that aren't for Apple products or based on generic standards, eh? We're down with their new $50 iFM PSP radio tuner / remote, $50 iTrip PSPradio transmitter, and $15 SmartShare PSP headphone splitter, don't get us wrong, but wouldn't it make more sense to call the first two pFM and pTrip, respectively? Just a thought. Do your thing, Griffin, just go ahead.