During the month of February, Sony has launched an incentivized referral program that rewards PlayStation 3/Vita owners with $20 of PSN credit and 1,000 Sony Rewards points, provided they successfully convince a friend or family member to purchase a Vita.
Your referred friend/family member also receives $20 in PlayStation Network credit, in addition to, like, the Vita they just bought, which makes this whole thing a pretty easy sell for anyone who had already planned on buying a new handheld this month. If you don't know anyone like that, however, might we suggest bribing them with the copy of Care Bears Movie II: A New Generationthat you bought with your 1,000 Sony Rewards points?