European retailers unsure of allocation numbers

January 31st, 2007, 23:29 Posted By: wraggster

via ps3fanboy

If you live in Europe, raise your hand. Okay. If you live in Europe and you've been able to pre-order a PlayStation 3, raise your hand. Hmm, significantly less. This may be because many of the European retailers such as Game, GameStation, HMV, Virgin Megastores, Comet, PC World, Toys 'R' Us and Dixons are holding out on the pre-order madness until they know what the allocation of PS3 units will be. There will be a logistics meeting between Sony and these retailers in the coming weeks to discuss just that.

You may be thinking "why? Why no pre-order when launch is less than two months away?" but the answer is quite simple. Sony is learning from their mistakes, as well as Nintendo's. As well as Microsoft's. We're talking about letting retailers jump the gun on orders and have to fight to meet the needs that are given to them. They're changing from a type of pull strategy to a push. Sony wants to be in complete control for this launch. Which is good. Unless you'd rather pre-order a PS3, only to get a call the day before launch where a young employee's cracking voice tells you over the phone "uh, sorry, you'll have to wait until the next shipment". So, no worries. You'll probably be able to pre-order mid-February.

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