UK broadcaster Channel 4 is in talks with Sony to bring its 4oD service to the PlayStation3, allowing a selection of the channel's content to be streamed on demand via the console, Techradar reports.
The report originally appeared in media journal Broadcast Magazine, where a source was quoted as saying that Channel 4 wanted to see 4oD on PS3, suggesting that the discussions were already taking place, albeit in early stages.
"4oD is becoming a platform agnostic product and will be successful because of the quality of the content," said the source.
Four on Demand would join the BBC's iPlayer service on the Sony machine, which offers free streaming of the corporation's programmes. Currently, Microsoft's Xbox 360 offers a Sky Player service, but only to users who already pay Sky for a subscription.
Techradar have also previously reported that ITV are interested in bringing their on-demand service to the PlayStation 3.
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