January 8th, 2009, 21:34 Posted By: wraggster
Sounds like Sony is swinging for the fences in New York. At CES this year, Howard Stringer took the stage with Reggie Jackson to announce that the new Yankee Stadium will be pairing up with Sony to have PlayStations in every suite. While no additional details were provided based on Stringer's announcement, the partnership would more than likely follow the format of a similar attraction set up at the Washington Nationals Ballpark, which is the first of its kind.
The Sony area at the Nationals Ballpark is set up in the park's Strike Zone, which is near the Center Field Gate. According to a Sony representative, the gaming area allows attendees to participate in contests and prizes at the ballpark, and check out retail builds of Sony games at kiosks that are in the PlayStation area. While Sony's popular The Show franchise is obviously in attendance, other Sony games are present, as the Strike Zone has a SingStar Stage where audience members can get up and perform. While it is primarily a PS3 lounge, it's entirely possible that PSP games or PS2 titles can be rotated into these areas depending on the title.
We're trying to get additional information on exactly what and where the Sony/Yankee Stadium partnership will be located in the ballpark, so as soon as we receive that info, we'll pass it along.
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