Sony announced this week that BBC America programming is heading to PlayStation 3's across the United States. To kick off the new partnership, BBC America has made the first episode of the American version of "Top Gear" available at no charge (normally $1.99 for SD, $2.99 for HD), at least for the first two weeks. "Doctor Who" and "Being Human" will join "Top Gear" on the network's launch list at some point in December, and BBC America promises to "rapidly add BBC programming each week, including the best of the BBC's library as well as currently airing series."
As you've likely already guessed, the BBC's offerings can be found in the video section of the PlayStation Store starting right now.