Analyst ponders impact of MW2 'Stimulus Package' pricing and success

April 21st, 2010, 21:26 Posted By: wraggster

On IndustryGamers, EEDAR analyst Jesse Divnich examines the economic impact of Modern Warfare 2's "Stimulus Package" on consumers, business and the future of DLC. He notes that "as an economist" he's glad a publisher tested the boundaries of DLC pricing, as millions of consumers (around 25 percent of MW2 owners) proved willing to drop $15 on the map pack. He points out that "if consumers deem it unfair for companies to overcharge their products, it is similarly unfair for businesses to unknowingly under-price their products."

However, Divnich wonders about the long-term implications of continued high-priced MW2 DLC, should Activision go that route. He suggests that consumers could leave the Call of Duty "circle" for games like Battlefield: Bad Company 2, where the cost for new content over time appears to be lower. He also posits that "consumers could avoid the next iteration of the Call of Duty franchise, since again, cost of dedicated ownership is now much higher." Divnich explains that the current "situation" between Infinity Ward and Activision may cloud core consumer purchases of future DLC and the franchise, as well, compared to if everything had remained -- on the surface, at least -- hunky-dory.

http://www.joystiq.com/2010/04/21/an...ckage-success/

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