Sony has plans to implement an A-to-Z search function on the PlayStation Store today - although sadly it's an alphabetical listing feature rather than a guide to getting around London.
So yes, content in the All Games section will now be sorted by letter, according to official say-so on the European PlayStation forum.
"Therefore, if you're looking for a specific game, demo or game add-on content by name, you can use this handy new feature to speed up your search," said Sony in its grown-up teacher voice.
The PSN Store was redecorated back in April to make it slicker, introducing a layout that makes more sense, and be more intuitive. Only, without the power of the alphabet.
Check back later to see what Sony has stocked the PlayStation Store cupboards with this week.