As publishers continue to dabble with new ways of offering ‘added value’ to gamers through digital content, THQ has revealed a new model to accompany the release of WWE Smackdown vs Raw 2011.
Those who buy the game will be offered the chance to buy a ‘Fan Axxess’ pass. Doing so will allow them to download all future DLC for the title at no additional cost. Content will include playable characters, alternate costumes, new arenas, a character customiser and an in-game badge to “recognise the game's biggest supporters”.
Fan Axxess will cost 800 Microsoft Points, or $9.99 on PSN.
“The Fan Axxess program for WWE SmackDown vs Raw 2011 offers consumers a very attractive value proposition to significantly enhance the virtual WWE experience,” THQ’s executive VP of core games Danny Bilson stated.
“We have some of the most passionate fans in the industry, and we are pleased to offer them an opportunity to access premium gameplay content, customization features and recognition for their loyalty for one price point.”
THQ has already announced that the game will ship with a single-use DLC code that is required to access the online mode. Pre-owned buyers will have to pay extra to take the game online.
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