We must work harder on PS3-PSP marketing - Sony | PSP News

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We must work harder on PS3-PSP marketing - Sony

November 11th, 2008, 20:16 Posted By: Shrygue

via Games Industry

Sony Computer Entertainment needs to "work a little bit harder" on getting across the message about the cross-platform functionality between the company's flagship living room and handheld consoles.

That's according to SCE UK boss Ray Maguire, who told GamesIndustry.biz that it's a contrast with the messaging when the PlayStation 3 was first released - which was weaker on the games side of things.

"When we first started - because all the functionality [on the PS3] was radical - we talked about that functionality," he said in an interview at the Games 3.0 event last month. "And in doing that, maybe we weren't strong enough on the games side of it.

"Now, with the strength of the games we've got coming out, this Christmas we're definitely about the games. From our own first party, and also third party, there's a feast of games for PS3 this year.

"At the same time though, because we've been out for a couple of years now, people are starting to understand and discover the functionality of things like PlayTV, and that's created the desire for people to upgrade to larger hard disk sizes. I just recently put a 320GB drive in mine.

"I think people are starting to come to grips with that, but what's probably lesser known is the relationship between PS3 and PSP and the Remote Play functionality.

"Those are the things we have to work a little bit harder on - the GPS functionality, the camera functionality - all of those elements which of course give us content to sit on the PS3," he added.

The full interview with SCE UK boss Ray Maguire is available now.

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