The official UK launch of PS3 on March 23 will be at Virgin Megastores on Oxford Street in London. Rather than at HMV's flagship store.
The Virgin store will offer out official PlayStation merchandise and incentives for you to get your PS3 from the store.
"The PS3 is without a doubt one of the most anticipated console launches ever so it is very exciting to be able to offer our customers the complete Sony experience at launch," beamed senior promotions manager, Stephen Lynn.
"We can't go into too much detail in terms of what we have planned, as we are currently in a period of consultation with the authorities. Needless to say though, the experience and safety of our customers will come first and it will be an amazing launch."
Sony's UK MD added, "We are well aware how patient and loyal our customers have been waiting for PS3 to arrive and fully intend to reward them with the launch they deserve. Plans are already well underway and we are working with local authorities to ensure we delivery the best console launch ever."
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