Take-Two CEO encourages 'flexibility' in next-gen console policies

July 31st, 2013, 01:10 Posted By: wraggster

Take-Two CEO Strauss Zelnick says the firm encourages console makers to be "as open-minded as possible" as they set the foundational policies for their next generation consoles.
Policy has been a focal topic of the games industry in recent months, the spotlight largely on Microsoft as it makes multiple drastic revisions to its controversial Xbox One policies in response to widespread consumer criticism.
In an overarching statement on next-generation console policies during a financial results call today, Zelnick's message was one of maintaining consumer-friendly flexibility.
"Our own view is that meeting consumers where they are is the best way to run a business and you want to make sure that your policies reflect the way people like to consume product," he said.
"We've always been ecumenical about platforms, channels, geography and business models. We are not a rule-based company. Our goal is to delight consumers and the way we do that is by being flexible - bringing them the best products wherever they are, on whatever platform they want to consume it.
"We try to be good partners with the console makers - they are our bread and butter, we support them as they do us. We recognise that they set these policies and we encourage the policies to be as open-minded as possible. But you can rest assured that we will always be a leader in being flexible and consumer-friendly within the purview of the policies that the console makers set."
Microsoft demonstrated a willingness to make major sweeping changes to its Xbox One policies when it shockingly ditched the Xbox One DRM system that stood at the core of the new console's online-focused E3 sales pitch.
And previous concerns that the Xbox One marketplace would dismiss indie devs - by not featuring distinct Xbox Live Arcade and Indie channels - were at least partially dispelled when the firm announced plans to allow self-publishing and offer development capabilities on every Xbox One.

http://www.computerandvideogames.com...sole-policies/

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