Sony: Vita was designed for a different world, but changes are afoot

August 30th, 2013, 21:55 Posted By: wraggster

The PlayStation Vita was designed for a market where smartphones, tablets and freemium games were not the driving force.
So when the machine arrived in both £279.99 and £229.99 versions on February 22^nd 2012, it unsurprisingly struggled to make an impact on the market.
And that, according to Sony’s UK MD Fergal Gara, is why big changes are on the way – such as the recently announced price cut – that will reverse the machine’s fortunes.
"To bring a console out at £200+ and have software at £30, £40, £50 was a tough ask, even if it offered full controls and a superior gameplay experience,” he told Videogamer.
"Price is part of the equation but I think the landscape it entered is vastly different to that which maybe was imagined when the design process for the device started, in particular the tablet and smartphone and freemium-type models.
"So what's happening now is, you're getting the price of the console coming down, you've got tremendous value offerings around the software – we talked about Mega Packs [last week], we talked about PlayStation Plus and what that does for PlayStation Vita, and now you've got Remote Play as well.
“So in short, I think it could well be about to come into its prime and prove its distinctive worth, whereas it maybe struggled a little bit alongside the burgeoning tablet revolution."
Vita can typically be had for around £180 at the moment in the UK.

http://www.mcvuk.com/news/read/sony-...-afoot/0120582

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