Sony has firmly distanced itself from a listing on hmv.com that puts the price and release date of PlayTV at GBP 99.99 (EUR 130) on March 28.
"We have not confirmed the price and release date of PlayTV to anyone, and that includes retailers," a Sony spokesperson told our siter site Eurogamer.net.
PlayTV is a digital TV tuner accessory for PlayStation 3 that uses the console's hard drive to record broadcasts.
It's due for release in France, Germany, Italy, Spain and the UK later this year, and the company has recently demonstrated how the hardware will not be restricted by copy protection.
Although no official date and price has been announced, it's expected it to arrive later than March, and possibly cheaper than GBP 99.99.