Sony sees easing of PS3 price pressure

February 23rd, 2008, 02:35 Posted By: wraggster

Recent strong sales of higher-priced PlayStation 3 models may be an indication that Sony Corp does not need to cut prices of the flagship video game console soon, a U.S. executive said on Thursday.

When Sony lowered U.S. prices of the PlayStation 3 last November, it was surprised to see that consumers bought as many $500 models as $400 models, said Scott Steinberg, vice president of product marketing for Sony Computer Entertainment America.

"So we're seeing that the hard-core gamer is not afraid to throw another $100 at the PlayStation 3 because the value proposition is so rich," Steinberg told Reuters in an interview.

Asked if that meant the pricing pressure posited by many analysts had not materialized, Steinberg said. "It's leading us to think so."

http://www.reuters.com/article/ousiv...BrandChannel=0

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