Sony's new WiFi-free PSP is targeting teens

September 5th, 2011, 20:19 Posted By: wraggster

Watch out, teenagers of Europe -- Sony's new, less costly PlayStation Portable is coming for you! So says Sony Computer Entertainment of Europe head Jim Ryan in an interview with MCV, pointing to the lower price barrier as aimed at a "younger" crowd.

"It's all for the audience. If we are going to take PSP very young -- teens and much younger -- they are happy to just play the game," he explains. "If taking Wi-Fi out is the price to pay, we're happy to." Ryan also believes that the price point will give the console a much-needed sales bump, especially during the upcoming holiday season. "At €99/£89 it will make a great Christmas gift."

The latest iteration of Sony's PlayStation Portable handheld console, dubbed the E-1000, was unveiled last month in Germany at Gamescom 2011. It should be arriving exclusively in Europe "this fall."

http://www.joystiq.com/2011/09/05/so...rgeting-teens/

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