Sony has refused to comment on reports that the PS3 video store will be launched in conjunction with E3 in mid-July.
A video-on-demand service has been officially confirmed in the past, but Sony is yet to announce a release date for the service.
According to reports, US-based magazine EGM says that the video store for PS3 will go live around E3, to which Sony responded with the usual line: "we do not comment on rumour or speculation."
That reply also goes for the other EGM-derived rumour of a "transforming" PS3 pad to be revealed at E3. Sounds a bit far-fetched to us, anyway.
If you missed it, Sony showed a glimpse of what appeared to be the new video store in a recent PS3 advertisement boasting, among others, MTV, NBC and Cartoon Network logos.
We expect to hear more on it and the much-requested in-game communication features soon.