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January 31st, 2008, 16:32 Posted By: VampDude
Via: HEXUS.gaming
Sony hit the black, but lower sales forecast
Sony’s third-quarter results are in and spurred on by software sales for the Playstation 3, the electronics giant has reported a 31.2% increase in sales for their games division.
However, good news is followed by bad, because despite the reduction in the cost of producing the PS3 and the recent upsurge in sales, the company has decided to drop their sales forecast for the console in the lead up to March by 1.5 million units, bringing their estimation to 9.5 million.
"Sales of the PS3 have been robust since the introduction of the new model. We are receiving strong feedback and feeling very confident going forward," said Oneda.
"However, the momentum is not enough to cover the sluggishness we saw in the first half. So we have decided to change the sales target for the PS3," he said.
Sony are hoping to fair better with the PSP, which is still selling strong, and subsequently have raised their sales target for the current business year to 13 million units from 10 million.
Source :: Yahoo
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