Sony: MS "punched themselves out of the fight"

April 7th, 2008, 17:50 Posted By: Shrygue

via Computer and Video Games


PS3's competition has already fired off its big guns and "may have punched themselves out of the fight", says Scott Steinburg, marketing big man at Sony.

A lot has been said of 2008 belonging to PS3 - recent sales have supported the theory - and Steinburg is confident that while PS3 still has many of its best cards to play, the competition has already blown its "big assets".

"Our competition has already leveraged all their big assets in the first couple of years and may have punched themselves out of the fight," he told GamePro.

He talked up the Blu-ray victory and upcoming titles as PS3's key advantages going forward.

"I think [the Blu-ray win] is a huge momentum builder for us and I think it is part of why we believe 2008 is going to be a monster year for the PS3," he said.

"When you incorporate games like Gran Turismo 5, Metal Gear Solid 4, Little Big Planet, and Resistance 2...there will a great mixture of new IP and proven PlayStation brands," added Steinburg.

On another note, he also teased about the likelihood of music and movie downloads on PS3 soon. "We have entertainment leverage and that means music and movies. No other company has that ability or those assets. The PS3 is the hub....you can probably connect the dots. Stay tuned!"

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