Sony looks to re-brand identity

October 5th, 2006, 17:39 Posted By: wraggster

Sony is looking to re-brand itself in the wake recent troubles and negative publicity in an effort to regain its rep as a first-class electronics giant.

According to a report on marketing-focussed website Mad.co.uk, the company is currently seeking an advertising agency to produce a new corporate branding campaign, and has already hired in a consultancy firm to look at its positioning and brand identity.

Part of the negative publicity Sony has been subjected to has focussed on PS3, of course. Only recently the company had to defend itself following concerns raised about hardware stability and possible overheating issues with the console.

Its announced delay of the release of PS3 in Europe to March 2007 didn't exactly go down too well either.

Via CVG

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