It's claimed that David Reeves discussed the current economic climate and the Playstation business in that context. He then stated that "SCEE will be getting more competitive in price from March 2009 onwards."
D+Pad, as well as almost every other gaming site on the Web, has put two and two together and assumed this must mean a PS3 price cut is on the way in time for Easter 2009. This would coincide with the expected release of Killzone 2, probably the most important release on the console since LittleBigPlanet.
Sony Computer Entertainment America representative outright denied the March price cut, telling Edge:
"There are no plans for a price reduction on PS3 in March 09, and anything reported on or discussed otherwise is purely rumor or speculation."
Maybe it is rumor and speculation but there is no smoke without fire. And a price cut early next year is hardly in the realms of make-believe now is it. The PS3 is too expensive for mainstream consumers, especially in the current economic climate, and Sony needs to cut the price soon in order to compete with the Wii and Xbox 360, both of which are considerably cheaper than the Playstation 3.