Sony has confirmed that trailer videos for "PS4" doing the rounds on YouTube are nothing to do with the company.
"I can confirm that this video is not from SCE [Sony Computer Entertainment]," a PR representative told Game Informer.
The chances of Sony announcing a new home console next week were zero, obviously, but the 3D focus of the videos - one of which you can watch below - led some to believe that it might be a cunning viral campaign for PlayStation 3's expanding range of features, including stereoscopic 3D.
Sony's E3 press conference is on Tuesday 15th June at 12pm PST / 8pm BST, and the company is expected to show off the likes of Killzone 3, and provide more information on PlayStation Move and its 3D products.