Sony buys flash; aims to sell 20M PSP handhelds

December 27th, 2005, 21:20 Posted By: wraggster

Source - Punchjump

Sony Corp. is in talks to order 20% of Samsung's NAND flash memory chip production, according to Bloomberg.
Sony's PSP handheld entertainment system use NAND flash memory to save data.

Hwang Chang Gyu, head of Samsung's semiconductor business, said he heard from Sony that the electronics giant expects to sell about 20 million PSP units next year.

The large purchase of memory chips and a revised sales forecast could signal an increase in production and a possible price reduction of the PSP handheld, which has seen brisk sales in the U.S., Europe, and Japan.

Sony is on track to double the PSP's user base to 6 million units on initial holiday sales estimates.

Handheld market leader Nintendo continues to dominate in Japan where its Nintendo DS trumps the PSP in sales. The company edges out the PSP in the U.S. at 2.7 million Nintendo DS units sold compared to Sony's 2.43 million units sold...

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