Sony wants to own 50 per cent of the Blu-ray Disc hardware market by the end of the year, according to a company executive.
Ryoji Chubachi, President and electronics CEO at Sony, made the bold statement during a recent press conference in Taipei, according to a DigiTimes report.
Chubachi claimed that Sony already has 20 per cent of the market. But he aims to boost Sony's share by 30 per cent through the introduction of more Blu-ray enabled products, such as HD TVs with integrated BD recorders.