The Japanese you see in the above image reads "The day of awakening is coming soon." So, that either means that Level-5's long-delayed coffee shipment is finally on the way, or we're about to (also finally) get a fresh look at its mighty big PS3-exclusive RPG, White Knight Story.
Last we heard of the game, it was still on for release (in Japan, at least) before March 31, 2009. The last time we played the game was at Tokyo Game Show 2007. It's about time for an update, and, oh ... TGS 2008 is just around the corner on October 9.