Sony Electronics President Stan Glasgow says Blu-ray player prices will likely not fall under $399 this holiday season.
"(The player will be) in the $399 range...I don't expect it to go much lower than that," Glasgow said today, according to TWICE Magazine.
Glasgow made his comment today following an announcement from Wal-Mart that it will sell the Toshiba HD-A2 HD DVD player for $98 as a special pre "Black Friday" sale starting tomorrow.