Ok heres a pic now tell me whats wrong after looking at it:
Yep over at SuccessHK they by the looks of that sign are posting that v1.52 firmware PSPs can run homebrew, well that is of course wrong, you can upgrade to a version 2.0 firmware and either stay as it is or downgrade to v1.5 but the v1.52 thing is wrong.
The V1.52 is selling for near on 300 dollars for the rich and homebrew starved.